What to Wear When You Want to Look Expensive (But Feel Comfortable)
By: Jane Haas Photography
You don’t need a designer label to look luxe—you just need smart styling, elevated basics, and the confidence to carry it. Whether you're coming in for a branding session or just want to turn heads while running errands, here are my go-to tips for looking like a high-end powerhouse without sacrificing comfort.
1. Start with a neutral palette
There’s something timeless and powerful about sticking to a refined color story. Think creams, taupes, camel, navy, black, white, and rich earth tones. These colors not only look elevated, but they also photograph beautifully in my studio lighting. (Spoiler: bright neons and busy patterns rarely say “luxury.”)
Want to add color? Jewel tones like emerald, sapphire, or deep burgundy can give you that polished pop without looking chaotic.
2. Choose fabrics that drape, not cling
Certain fabrics just photograph better. Look for:
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Soft cotton blends
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Silk or satin for a subtle sheen
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Tencel or bamboo for flow and breathability
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Structured knits that hold shape but move with you
Avoid anything too thin or sheer—you want the camera to flatter, not expose.
3. Fit is everything (and no, not “tight”)
Looking expensive is less about size and more about tailoring. Opt for pieces that skim the body, define the waist, or create clean lines. Think: a blazer that hits just right at the hip, or high-rise trousers with a simple tucked-in blouse. Comfort doesn't have to mean slouchy.
4. Elevate with one statement piece
A sleek belt. A gold necklace. A structured handbag. Or even a great shoe. Just one intentional piece can take a comfy outfit and make it “chic enough to be featured in a Forbes profile.”
5. Steam it. Hang it. Respect the outfit.
You wouldn’t stuff a Chanel jacket in a trash bag… but I’ve seen some things, folks. If you’re bringing outfits to the studio:
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Use a garment bag or hang them up in your car
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Bring a steamer if you have one—or use mine in the studio’s dressing room
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Avoid folding pieces that wrinkle easily like linen or silk blends
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Pack accessories in zip pouches so they don’t tangle
Trust me: nothing kills a luxe vibe faster than wrinkled clothes.
6. Bonus: Comfort that doesn’t look lazy
Want to cheat the system? Try:
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Soft joggers with a tapered leg and heels
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A matching set (knit or monochrome) with layered jewelry
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A polished sneaker with trousers and a blazer
It’s all about intention. If it feels like you threw it on, it won’t read as luxe. If it feels styled—even casually—it elevates everything.
Bottom line: looking expensive isn’t about labels—it’s about presence. When you walk into your shoot feeling like yourself, but upgraded, the camera will absolutely love you.
🛍️ Smart Shopping Guide: Luxe Looks Without the Hefty Price Tag
Fabrics to Look For:
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Tencel / Modal (buttery soft + drapes beautifully)
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Bamboo blends (breathable and luxe-feeling)
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Satin or silk (adds polish under lights)
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Cotton poplin or ponte knit (structure + comfort)
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Linen blends (crisp, but wrinkle with grace)
Great Basics from Stylish Brands:
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Ralph Lauren – timeless American luxury; go for structured blazers, cable knits, and clean button-downs
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Everlane – modern, minimalist, ethically made
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Quince – shockingly good silk and cashmere for less
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M.M.LaFleur – executive polish with built-in stretch
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Aritzia – great for elevated casual and tailored basics
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Target (A New Day / Who What Wear) – surprisingly polished on a budget
Not Ready to Buy? Rent Instead:
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Rent the Runway – designer looks for a day (or a month); perfect for power dresses, suits, or high-end casual
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Nuuly – boho to business-casual, great for layering pieces
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Style Lend – high-end handbags, heels, and statement pieces
Renting is a great way to try something bold—or classic Ralph Lauren—without the long-term commitment. Just make sure you steam it before the shoot, because yes, even a $400 dress can look sad if it’s wrinkled.
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