Where to Use Your Headshots (And Why Variety is a Smart Investment)
By: Jane Haas Photography
Your headshot shouldn’t live a lonely life on LinkedIn. In today’s digital world, one great image is just the start—because people are Googling you before they ever call you.
A variety of polished, on-brand images gives you flexibility for:
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LinkedIn, Zoom, and digital business cards
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Website bios and team pages
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Speaking engagements and press features
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Email signatures and newsletters
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Social media content that actually converts
But that’s not all—your images can (and should) be used in advertising. Think:
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Print ads in local or trade magazines
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Facebook and Instagram ad campaigns
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Google display ads or banner graphics
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Press kits or pitch decks
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Sponsored email newsletters
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Postcards, flyers, or event signage
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Website popups and landing pages
Different images help you match the tone of the platform and campaign. Need something bold and confident for a billboard? Approachable and friendly for a postcard? A library of images gives you range without repeating the same tired shot everywhere.
And here's a bonus that every business owner loves: headshots and brand images are tax-deductible as advertising and marketing expenses. Whether you're a solo entrepreneur or managing a corporate team, this is a smart investment with real ROI.
Good photography builds trust. And trust? That builds business.
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